in the 60s, when I had a couple of stores called New Age Natural Foods,
I started a trade association called Organic Merchants, OM. We started
with 11 members and three years later, when we disbanded, there were
120 of us. (You can still see an OM decal on the door of The Good Earth,
in Fairfax, California.) Our purpose was education, to which end we
printed pamphlets and distributed them at no charge in our stores. One
of the pamphlets was The Oil Story, co-authored by me and an
old friend, Paul Hawken. I bring this up to make the point that this
subject definitely has on-going interest for me. And I contend that
it should be interesting to you too. To further my argument, I wrote
a book, published in 1996, called Eat Fat: Your Life Depends On It.
For several years I sold it on this site in electronic form for $9.95.
Now, in the spirit of Organic Merchants, and to kick off this new "Pillars"
project, I'm going to offer it for free.
There are two main currents running through Eat Fat. One is essential
fatty acids, which in 1996 was a little understood subject. That has
changed for the better in the eight years since the book was published,
but Eat Fat has a concise, easy-to-understand explanation of
the how EFAs function in your body, for anyone who hasn't delved into
the subject yet.
The other current is where the book gets really controversial. It explains
why most of what is considered good fat really isn't good. The ramifications
of my argument are really huge. It means, for example, that all those
rows of vegetable oils you see on the shelves of natural foods stores
are not good. Good fat, friends, is really hard to find.
Can the same thing be said of the vegetable oils you see in conventional
supermarkets? You bet-even more so, most of the natural foods store
vegetable oils are an improvement.
The ramifications of what I'm saying about vegetable oils go way beyond
what's being offered to us on store shelves. There are really huge corporate
interests behind commercial vegetable oils. They do not want you to
know what Eat Fat is telling you. If you were to demand that
they change their methods in order to give you truly good fat, they
couldn't do it. But don't despair, you can get good vegetable oils and
other forms of good fat without them.
Get your FREE ebook
version of Eat Fat by clicking
here (and tell your friends, they need to know too)