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Natural Health Yellow Pages
E-Marketing Links

Having great natural health products or services, and having a great website to promote them are only a part of online success. A good part of the rest is effective e-marketing of your site and your products. The e-marketing tools below may be of use to you.



Ken Evoy
Ken Evoy

Master the BIG 3 of product, site-selling, and traffic-building, and there's simply no way your web business can fail. Make Your Site SELL! -- by master web entrepreneur Ken Evoy is the book that started it all. Tens of thousands of copies later, MYSS! is generally accepted as the Bible of Net-selling. An indispensable "must-read" for everyone involved in e-commerce (marketer, designer, techie . . . from CEO to filing clerk). And now it's twice as good. Greatly expanded and totally updated, MYSS! 2002 shows you how to sell on the Net. In the words of one reader, "Nothing even close to this exists." Make Your Site SELL! 2002 is about joining the one in a hundred who sell really sell on the Net.

E-MARKETING TOOLS FROM KEN EVOY



Heat Up Your Internet Sales Via Affiliates.
Put simply, an affiliate program is a method of rewarding individuals (your "affiliates") with commissions for sending traffic to your site that results in purchases. Affiliate marketing is among the most cost-effective methods of promoting a business on the Internet . . . a method that actually works!

The technical difficulty with setting up an affiliate program is keeping track of all the click-thru's for large numbers of affiliates. The good news: there are large companies (such as Commission Junction) that make this as easy as possible for you. The bad news: they cost an arm and a leg.

FusionQuest The best news: there is a very reasonable way to go about affiliate marketing the FusionQuest system. It's completely functional and completely affordable. Check it out!


Dr. Ralph Wilson
Dr. Ralph Wilson
Dr. Ralph Wilson has put together Wilson Internet Services, the Web's largest source of key information about doing business on the Net: hundreds of articles, and thousands of links to resources on e-commerce and Web marketing. Here are just a few resources that we skimmed from the tip of the Wilson iceburg.

E-MARKETING TOOLS FROM DR. RALPH WILSON
Web Commerce Today Newsletter -- If any of these are your personal goals To learn all about e-commerce the shortest possible time; to figure out merchant credit card accounts; to research the best shopping cart program; to start an online store; to improve sales in your existing online store; to put together a sound e-commerce business plan then you will benefit from this informative newsletter.
Report on affiliate management software -- One of the things Dr. Wilson does better than virtually anyone else is to take a sector of web industry technology, and do an across-the-board comparison of all the key alternatives out there. Here is Dr. Wilson's comparative evaluation (drawing on input from 90+ companies with affiliate programs) for affiliate management software. This is especially useful for those who are intrigued with the idea of setting up their own affiliate program, but who know little about what's really involved to make it succeed.
12 ways to give your webstore a sales boost --This 71-page e-book (in PDF format) is subtitled "Proven Techniques to Increase the Conversion Rate in Your Online Store." It contains all the tricks Dr. Wilson learned in building 18 online stores for his clients, to maximize their sales rate, including: Displaying Products Compellingly; Improving Your Product Description Copy; Increasing Sales through Cross-Selling and Up-Selling; Designing a Site that Builds Trust; and many more.



Marlon Sanders
Marlon Sanders is an interesting fellow. A visit to his web site will show you he is a no-frills, opinionated, in-your-face kind of guy. You either feel comfortable with that manner of doing business or you don't. But beyond his aggressive and larger than life nature, you will find an abundance of business anecdotes, and behind those anecdotes, some extremely well-thought out marketing strategies and very practical tools.


E-MARKETING TOOLS FROM MARLON SANDERS


Jonathan Mizel e-marketing  toolsJonathan Mizel is the marketing genius responsible for generating millions of dollars in online sales for companies like Microsoft, Intel, American Express, and MyPoints.com. One of his tools is an excellent course on the effective use of pop-ups, one of the biggest revenue growers in use on the Web today.


E-MARKETING TOOLS FROM JONATHAN MIZEL


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