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Ken
Evoy
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Master the BIG 3 of product,
site-selling, and traffic-building, and there's
simply no way your web business can fail.
Make Your Site SELL!
-- by master web entrepreneur Ken
Evoy — is the book that started it all.
Tens of thousands of copies later, MYSS! is generally
accepted as the Bible of Net-selling. An indispensable
"must-read" for everyone involved in e-commerce
(marketer, designer, techie . . . from CEO to
filing clerk). And now it's twice as good. Greatly
expanded and totally updated, MYSS! 2002 shows
you how to sell on the Net. In the words of one
reader, "Nothing even close to this exists." Make
Your Site SELL! 2002 is about joining
the one in a hundred who sell — really sell
— on the Net.
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E-MARKETING
TOOLS FROM KEN EVOY
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Heat
Up Your Internet Sales Via Affiliates.
Put
simply, an affiliate program is a method
of rewarding individuals (your "affiliates")
with commissions for sending traffic to your
site that results in purchases. Affiliate
marketing is among the most cost-effective
methods of promoting a business on the Internet
. . . a method that actually works!
The
technical difficulty with setting up an
affiliate program is keeping track of all
the click-thru's for large numbers of affiliates.
The good news: there are large companies
(such as Commission Junction) that make
this as easy as possible for you. The bad
news: they cost an arm and a leg.
The best news: there is a very reasonable
way to go about affiliate marketing — the FusionQuest
system. It's completely functional and
completely affordable. Check it out!
Dr.
Ralph Wilson has put together Wilson
Internet Services, the Web's largest source
of key information about doing business on
the Net: hundreds of articles, and thousands
of links to resources on e-commerce and Web
marketing. Here are just a few resources that
we skimmed from the tip of the Wilson iceburg.
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E-MARKETING
TOOLS FROM DR. RALPH WILSON
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Web
Commerce Today Newsletter --
If any of these are your personal goals
— To learn all about e-commerce the shortest
possible time; to figure out merchant credit
card accounts; to research the best shopping
cart program; to start an online store;
to improve sales in your existing online
store; to put together a sound e-commerce
business plan — then you will benefit from
this informative newsletter.
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Report
on affiliate management software --
One of the things Dr. Wilson does better
than virtually anyone else is to take a
sector of web industry technology, and do
an across-the-board comparison of all the
key alternatives out there. Here is Dr.
Wilson's comparative evaluation (drawing
on input from 90+ companies with affiliate
programs) for affiliate management software.
This is especially useful for those who
are intrigued with the idea of setting up
their own affiliate program, but who know
little about what's really involved to make
it succeed.
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12
ways to give your webstore a sales boost
--This
71-page e-book (in PDF format) is subtitled
"Proven Techniques to Increase the
Conversion Rate in Your Online Store." It
contains all the tricks Dr. Wilson learned
in building 18 online stores for his clients,
to maximize their sales rate, including:
Displaying Products Compellingly; Improving
Your Product Description Copy; Increasing
Sales through Cross-Selling and Up-Selling;
Designing a Site that Builds Trust; and
many more.
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 Marlon
Sanders is an interesting fellow. A visit
to his
web site will show you he is a no-frills, opinionated,
in-your-face kind of guy. You either feel comfortable
with that manner of doing business or you don't.
But beyond his aggressive and larger than life nature,
you will find an abundance of business anecdotes,
and behind those anecdotes, some extremely well-thought
out marketing strategies and very practical tools.
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E-MARKETING
TOOLS FROM MARLON SANDERS
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 Jonathan
Mizel is the marketing genius responsible
for generating millions of dollars in online sales
for companies like Microsoft, Intel, American
Express, and MyPoints.com. One of his tools is
an excellent course on the effective use of pop-ups,
one of the biggest revenue growers in use on the
Web today.
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E-MARKETING
TOOLS FROM JONATHAN MIZEL
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PRODUCTS