the BIG 3 of product, site-selling, and
traffic-building, and there's simply no
way your web business can fail. Make
Your Site SELL! -- by master web
Evoy — is the book that started
it all. Tens of thousands of copies later,
MYSS! is generally accepted as the Bible
of Net-selling. An indispensable "must-read"
for everyone involved in e-commerce (marketer,
designer, techie . . . from CEO to filing
clerk). And now it's twice as good. Greatly
expanded and totally updated, MYSS! 2002
shows you how to sell on the Net. In the
words of one reader, "Nothing even close
to this exists." Make
Your Site SELL! 2002 is about joining
the one in a hundred who sell — really
sell — on the Net.
Up Your Internet Sales Via Affiliates.
simply, an affiliate program is a method
of rewarding individuals (your "affiliates")
with commissions for sending traffic to your
site that results in purchases. Affiliate
marketing is among the most cost-effective
methods of promoting a business on the Internet
. . . a method that actually works!
technical difficulty with setting up an
affiliate program is keeping track of all
the click-thru's for large numbers of affiliates.
The good news: there are large companies
(such as Commission Junction) that make
this as easy as possible for you. The bad
news: they cost an arm and a leg.
The best news: there is a very reasonable
way to go about affiliate marketing — the
system. It's completely functional
and completely affordable. Check it out!
Ralph Wilson has put together Wilson
Internet Services, the Web's largest source
of key information about doing business on
the Net: hundreds of articles, and thousands
of links to resources on e-commerce and Web
marketing. Here are just a few resources that
we skimmed from the tip of the Wilson iceburg.
TOOLS FROM DR. RALPH WILSON
Commerce Today Newsletter --
If any of these are your personal
goals — To learn all about e-commerce
the shortest possible time; to figure
out merchant credit card accounts;
to research the best shopping cart
program; to start an online store;
to improve sales in your existing
online store; to put together a sound
e-commerce business plan — then you
will benefit from this informative
on affiliate management software
One of the things Dr. Wilson does
better than virtually anyone else
is to take a sector of web industry
technology, and do an across-the-board
comparison of all the key alternatives
out there. Here is Dr. Wilson's comparative
evaluation (drawing on input from
90+ companies with affiliate programs)
for affiliate management software.
This is especially useful for those
who are intrigued with the idea of
setting up their own affiliate program,
but who know little about what's really
involved to make it succeed.
ways to give your webstore a sales
71-page e-book (in PDF format) is
subtitled "Proven Techniques
to Increase the Conversion Rate in
Your Online Store." It contains all
the tricks Dr. Wilson learned in building
18 online stores for his clients,
to maximize their sales rate, including:
Displaying Products Compellingly;
Improving Your Product Description
Copy; Increasing Sales through Cross-Selling
and Up-Selling; Designing a Site that
Builds Trust; and many more.
Sanders is an interesting fellow.
A visit to his
web site will show you he is a no-frills,
opinionated, in-your-face kind of guy. You
either feel comfortable with that manner of
doing business or you don't. But beyond his
aggressive and larger than life nature, you
will find an abundance of business anecdotes,
and behind those anecdotes, some extremely
well-thought out marketing strategies and
very practical tools.
Mizel is the marketing genius
responsible for generating millions of dollars
in online sales for companies like Microsoft,
Intel, American Express, and MyPoints.com.
One of his tools is an excellent course
on the effective use of pop-ups, one of
the biggest revenue growers in use on the