Natural Health Yellow Pages: the directory with a healthy attitude
 


Fred Rohe

Fred Rohé, website host & natural health pioneer, bio

   
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About Us

by Fred Rohé

Fred RoheMy first adventure in the natural products trade was in retailing. My store (opened in San Francisco in 1965) was New Age Natural Foods, and is credited with being the prototype natural foods store. In 1970 I opened the first natural foods supermarket, in Palo Alto. 
 
There were some other firsts. The first natural foods restaurant in Northern California, the Good Karma Café, in San Francisco. Northern California's first natural foods wholesale company, New Age Distributing Company in San Jose. The first natural foods trade association, Organic Merchants. In other words, it's fair to say that I was a natural products pioneer.

Since I began in this industry, I've only been away from it for short interludes, either to travel or to write. Maybe you've come across one of my books. There was The Zen of Running (originally Bookworks / Random House; now available as an e-book), The Complete Book of Natural Foods (Shambhala / Random House), Nature's Kitchen (Garden Way/Harper & Row), and One Answer to Cancer / Metabolic Ecology (Wedgestone Press). I also wrote a book for the state of California, Solar Business Opportunities.

I self-published my most recent book, Eat Fat! Your Life Depends On It, in 1995. The electronic version you see being promoted in the right-hand column of this page has been updated and expanded from the original and represents my first foray into electronic publishing.
Complete Book of Natural Foods

Nature's Kitchen


Apart from the writing, I've had my hands in just about every sector of the natural products industry: I've been a wholesaler, salesman, marketing consultant, broker, farmer, had my own natural products company, and a marketing agency. But I don't do any of that any more. I do Natural Health Yellow Pages. And a lot of gardening.

You should be able to find anything you need or want from the natural products industry through Natural Health Yellow Pages - that, at least, is our intention. If you're a consumer and want to find natural product retailers, or see what various companies are saying about their products, purposes, plans, etc., Natural Health Yellow Pages is the place. If you're an industry professional and are interested in sources and resources, Natural Health Yellow Pages is the place. But if you can't locate what you need, let us know and we'll do what we can to make it work better for you.

P.S. to consumers: As a consumer myself, I find some of the trade listings very interesting. Some of these sites have information you won't find anywhere else about ingredients you're getting in products. Don't forget that many, probably most, of the products you buy are really just assembled by the branding companies. Those companies get the ingredients from materials suppliers you've probably never heard of. That's why it can be so informative to visit their websites.


Gardenia Rohe Did you notice I said “our” Natural Health Yellow Pages website? The “our” is myself and my wife, Gardenia. She is my partner in Natural Health Yellow Pages. She joined me in business ventures in 1991, quickly becoming indispensable. Gardenia handles sales, office management, editing, and supplies abundant humor, wisdom, and creativity.

Dr. Chris TongThe other part of "our" is our friend and webmaster, Dr. Chris Tong. If you like this site and would like this quality of work to represent you or your business, go to Enchanted Websites to learn more.


 

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NATURAL HEALTH YELLOW PAGES
11989 Loch Lomond Rd.

Middletown, CA 95461

Disclaimer: Natural Health Yellow Pages is a listing service, like the phone company's yellow pages. The inclusion of websites in naturalhealthyellowpages.com does not constitute a recommendation or endorsement of those websites or of the products or services that may be offered by those websites. Determining the relevance and value of websites, products, and services in this directory is entirely the responsibility of the viewer. Please direct all questions, comments, or requests regarding the listed sites and their associated products or services to the parties indicated on those sites. Natural Health Yellow Pages reserves the right to not post a submitted listing or to remove listings, at its own discretion.

 
 
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